You need good reason to believe in a product before you invest your hard-earned money in it. makingmoney.co.uk found plenty of convincing ones when they looked at Granite Transformations’ unqiue franchise packages.
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"With a finance operation like Granite Transformations, half the work is already done for you. The systems are set up, there's a comprehensive training programme, streamlined product development and distribution, and the genuine benefits of national branding and award-winning marketing support. Besides which, the product virtually sells itself."
Judging by Darrell's amazingly successful first twelve months as a Granite Transformations franchise owner, that might well be the case. Not only did he increase monthly revenue seven-fold, his Wakefield operation achieved one of the highest closing ratios in the entire global network, with a sale conversion rate exceeding 70%. To achieve such record figures, he takes advantage of all the product training seminars, marketing material and sales aids that franchisor Rocksolid Granit has to offer, reasoning that a wealth of know-how is channelled into their design and development.
Although a comparative newcomer to the kitchens and bathrooms business, Darrell previously made quite a name for himself as an independent financial advisor, establishing a brokerage network that was eventually bought out by a major plc. He invested in property and a small kitchen fitting business in West Yorkshire, which soon led to a tie-up with Granite Transformations, his franchise trading territory covering around 600,000 regional households.
Although his management and direct sales skills doubtless contribute toward a smooth-running business and busy appointments diary, Darrell attributes much of the success to teamwork.
"We have a small team of around a dozen, but we all work to our individual strengths and the business itself has a proper management structure, with strict lines of responsibility."
Contrary to the assumption that successful businesses might be wary of newcomers entering their market, Darrell positively welcomes the idea of enterprising people joining the Granite Transformations franchise network.
"One of the benefits of a franchise network is that there are people who share the same business goals, whose ideas and experience you can tap into. More new franchisees means more networking, more intelligence sharing, more friendly competition and more motivation to succeed."
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Judging by Darrell's amazingly successful first twelve months as a Granite Transformations franchise owner, that might well be the case. Not only did he increase monthly revenue seven-fold, his Wakefield operation achieved one of the highest closing ratios in the entire global network, with a sale conversion rate exceeding 70%. To achieve such record figures, he takes advantage of all the product training seminars, marketing material and sales aids that franchisor Rocksolid Granit has to offer, reasoning that a wealth of know-how is channelled into their design and development.
Although a comparative newcomer to the kitchens and bathrooms business, Darrell previously made quite a name for himself as an independent financial advisor, establishing a brokerage network that was eventually bought out by a major plc. He invested in property and a small kitchen fitting business in West Yorkshire, which soon led to a tie-up with Granite Transformations, his franchise trading territory covering around 600,000 regional households.
Although his management and direct sales skills doubtless contribute toward a smooth-running business and busy appointments diary, Darrell attributes much of the success to teamwork.
"We have a small team of around a dozen, but we all work to our individual strengths and the business itself has a proper management structure, with strict lines of responsibility."
Contrary to the assumption that successful businesses might be wary of newcomers entering their market, Darrell positively welcomes the idea of enterprising people joining the Granite Transformations franchise network.
"One of the benefits of a franchise network is that there are people who share the same business goals, whose ideas and experience you can tap into. More new franchisees means more networking, more intelligence sharing, more friendly competition and more motivation to succeed."
Next Case Study
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