Peter Morrison

In many ways, running a successful Granite Transformations franchise is all about winning: prevailing against local market rivals, winning new business, achieving the highest levels of customer satisfaction, making sure that income exceeds running costs, and triumphing in the battle against inefficiency and waste.

Well Peter Morrison, who runs franchise operations in Cambridge, Brentwood and Watford, is a winner in every sense.

He gained Bronze in the prestigious bfa/HSBC Franchisee of the Year 2010 Awards and won the hotly contested Midlands category. He was also Granite Transformations’ own Franchisee of the Year, having topped the £1 million annual revenue mark and outstripped all franchisees with regard to net profit.

As with many successful franchises, Peter’s is a family owned and run business, with wife Helen looking after the accounts and back office functions and brother Henry in charge of the production site, managing a skilled team of technicians and fitters.

Again, like many others, Peter took up a Granite Transformations franchise as a major career change, having previously been in IT recruitment. A good friend, Gavin Whittaker, the original GT franchisee in this country, told him about the unique ‘top that fits on top’ concept and Peter realised the only way into this potentially lucrative field was through the franchising route.

With a global business model, automated back-office systems and award-winning marketing support from the franchisor, Peter is more than satisfied he took up the franchise option and now contributes to its success by sharing best practice with GT colleagues.

“I’m delighted to have won those awards, but it was really a team effort and I depend upon the skills and dedication of family members, and our sales, showroom and installation people,” says Peter. “With the franchise model, we also get expert advice and support when it’s needed and, of course, a great product.”